Winner of a silver at the AAFNEPA American Advertising Awards, Critterbuddies Soap Co. is a new soap company rebrand that is inspired by the website: thesoapcompany.com using their soap scents and products available as a reference.

Critterbuddies Soap Co. is a monster theme handcrafted artisan soap company that focuses on making products using plant-based all natural ingredients. The overall brand identity is to create a kid friendly monster theme soap that encourages kids to be whoever they want to be. Each monster is designed to have different personas and scents that are geared towards what kids like and is seen on the market today.