FINAL LOGO
Blackwater Distilling Packaging
Pennsylvania College of Technology, Package Design, Spring 2024
Winner of a Gold at The Real Show Design Competition, this mock liquor packaging redesign for Blackwater Distilling features their top two selling liquor products: Picaroon Rum & Sloop Betty Vodka. The overall meaning of the brand is based off of two ideals: Picaroon, meaning “pirate like or to act like a pirate,” and Sloop Betty, inspired by the famous merchant ship that was sunk by the infamous Blackbeard.
My design is based on all things pirate related with the label itself resembling an old torn up treasure map, and the illustration of the animals being dressed up as pirates drawn using the Scrimshaw illustration style that is usually done on carved ivory in the 1830s & 50s as inspiration.